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This webpage from the Berkeley Media Studies Group explores hesitancy regarding the COVID-19 vaccine. It also provides tips for public health to communicate effectively about COVID-19 vaccines and related equity aspects, and includes sample messages.
Reference
Berkeley Media Studies Group. (2020). Communicating about the covid-19 vaccines: Guidance and sample messages for public health practitioners. http://www.bmsg.org/resources/publications/communicating-covid-19-vaccines-guidance-and-sample-messages-for-public-health-practitioners/